Prepare for your birth journey today with our birth class

Australian Birth Stories has grown a following of devoted fans, followers and friends. We look forward to speaking to you about how we could partner.

Our Founder

Sophie Walker

Image by

Hello! I live in Melbourne with my husband Jonathan. We have three little boys aged 8, 6 and 3. I have a Masters in Public Health with a major in Women’s Health.

Over the past 6 years, I have been pursuing my dreams building a resource and busi-ness that I am very proud of. Through creating the Australian Birth Stories podcast I have had the opportunity to team up with some incredible brands and companies and there is nothing I love more than a really great collaboration.

This guide gives you all the background information you need in order to decide if you want to partner with Australian Birth Stories.

I look forward to working together.

10 Million Podcast Downloads
147K Instagram Followers
35K+ Email Subscribers
10 Million Podcast Downloads
147K Instagram Followers
35K+ Email Subscribers

The Podcast

After a difficult first birth with my son Niko, I tried to skill myself up with as much information as possible to prepare myself for a the birth of my second child. With a two year old toddler and a part time job I found myself listening to podcasts and trying to find and listen to all things birth related. I discovered some great resources but they were all American. I wanted to hear about births in Australia.

In May 2017 I decided to start my own podcast and began by interviewing family and friends. The podcast grew very fast and I have now released 346 episodes and have 5000 women wanting to share their birth stories.

The Podcast Stats

Publishing Schedule

Monday and Thursday

3,700 +
Apple Reviews

340,000 +
Monthly Podcast
Downloads

10 Million +
Total Podcast
Downloads

89%
Female
Listeners

86%
of podcast downloads
are from Australia

Social Media

Image by

Australian Birth Stories has a strong social media presence particularly on lnstagram. I have grown a following of devoted fans, followers and friends where I share inspiring birth imagery from around the world.

I consistently post twice a day and I take pride in creating a strong on line voice and enjoy engaging with my followers.

The Social Stats

Post Schedule

Twice daily

147k
Instagram Followers

89%
Female Followers

67%
Aged 25-44

2.12 Million
Monthly Impressions

194k
Monthly Reach

12k
Facebook Followers

Our last campaign with Sophie returned 400% ROI, and needless to say we will continue to keep ABS in our marketing calendar!

Amanda Benson ergoPouch

Our Packages

Bespoke packages are available on request

Podcast Ads

Podcast ads are live on the episode for 3 months. Podcast episode sponsorship allows you to reach my listeners quickly both through the episode of the show and through the iTunes show notes page.

This is becoming the most popular way to advertise. With the numbers listed above, there are many followers reached with this option.

Package Inclusions

  • 60 second advertisement in the show’s introduction, advertisement spoken by myself.
  • A link to your business in the show notes page available through iTunes, Stitcher and the Australian Birth Stories webpage.

Instagram Story Series

Social media endorsement reaches readers quickly and is becoming a popular way to advertise. With the numbers listed above, there are many followers to reach with this option.

Package Inclusions

  • 3 x 15 second consecutive lnstagram stories with swipe up web link
  • Endorsement of service / product on Facebook and lnstagram

Instagram Giveaway

Sponsored giveaways are the best way to involve readers and gain interest in your product. A sponsored giveaway must be in addition to and combined with a social media endorsement.

Please Note

Giveaways can only be purchased together with a minimum of one podcast advertisement.

Kind Words from our Partners

Sophie is wonderful to work with and our investment in sponsorships has consistently generated significant revenue...

We have had the pleasure of working with Sophie since she first launched the Australian Birth Stories Podcast in 2017. Our work has in-cluded sponsorship of several podcasts along with collaborations on lnstagram. Sophie has a highly engaged audience who love to hear the many different birth experiences, as well as sharing their own personal stories.

Sophie is wonderful to work with and our investment in sponsorships has consistently generated significant revenue via traffic to our own website and sales of our BodyICE Woman products. We look forward to continued partnerships with Sophie and Australian Birth Stories we have just booked in 3 podcast ads and a giveaway for 2021.

Miranda Boreham BodyIce Woman

Miranda Boreham BodyIce Woman

ABS have found the secret sauce in providing engaging and empowering content to their listeners...

ergoPouch has worked with Australian Birth Stories since 2018, and it is always a delight. Not only do we love working with Sophie who is so accommodating and friendly, we admire the highly engaged and invested audience she has developed over the years.

ABS have found the secret sauce in providing engaging and empowering content to their listeners, and we love the integrity with which it’s delivered. Our last campaign with Sophie returned 400% ROI, and needless to say we will continue to keep ABS in our marketing calendar!

Amanda Benson ergoPouch

Amanda Benson ergoPouch

We see Australian Birth Stories as one of the most valuable online resources available for expecting mums and new mums.

Sophie’s listeners trust Australian Birth Stories to deliver informative, valuable information and having such an engaged audience creates the perfect space for us to get our message out there. We have just booked 8 podcast ads and 2 giveaways for 2021.

Paul Humber Warren Hill

Paul Humber Warren Hill

I have been thrilled with the sales and level of engagement with our collaborations.

I’ve loved working with Sophie to share the magic of using the TENS Machine for pain relief in labour. Our Australian Birth Stories campaigns have been our most profitable to date with a 6x return on investment and over 250 sales. I have purchased 4 podcast ads to date and have run 2 competitions on instagram.

I have been thrilled with the sales and level of engagement with our collaborations. It was our first priority to book 6 ads for next year, the Australian Birth Stories podcast and lnstagram will be a big part of our marketing campaign for 2021.

Ariel Blackman Bliss Birth

Ariel Blackman Bliss Birth

Who We’ve Worked With

It has been our pleasure to curate bespoke campaigns for some of Australia’s most loved brands.